WhatsApp ads: All you need to know about company’s next move
WhatsApp, which was acquired by Facebook for a whooping amount of $19 billion is all set to make its next move. Facebook is planning to monetize the service by allowing businesses to run advertisements.
“Facebook will start monetising WhatsApp, and show ads in the ‘Status’ section of the app”, said Chris Daniels, Vice President of WhatsApp. Chris did not reveal a timeline for the roll out but it’s reported to arrive early next year.
But it is not cleared yet whether the ads will be shown randomly to users or will be targeted on user’s interests. Currently WhatsApp experiences a huge user base of more than 1.5 billion monthly active users and more than 200 million of them are from India.
This decision of Facebook is not welcomed by everyone. In September 2017, WhatsApp Founder Brian Acton left Facebook because of this decision and he was completely against the Zukerberg’s idea of targeted advertising. He proposed the idea of metered-user model to monetize the WhatsApp wherein users are charged after a certain limit of free messages is exhausted but sadly his plans were turned down by facebook COO Sheryl Sandberg.